For a skincare retailer focusing on younger Saudi ladies, we reallocated 60% of their traditional advertising investment to temporary channels, resulting in a two hundred seventeen percent growth in purchase behavior.
Additional timing insights included:
- Decreased competition during prayer times with stable performance
- Increased engagement on non-workdays notably after sunset prayers
- Seasonal variations needing budget adjustments during religious occasions
- Educational timetable influences on specific sectors
After working with three distinct international agencies that were unable to generate results, my business finally engaged a local digital marketing company Riyadh. The difference in outcomes was dramatic.
For a travel client, we found that direct translation of their foreign queries resulted in extremely inefficient investment. After implementing a locally-focused keyword technique, their CPA dropped by over seventy percent.
I use a straightforward tracker to record our competition's rates adjustments on a regular basis. This has already helped us to:
- Identify seasonal price reductions
- Recognize product bundling tactics
- Understand their value positioning
Key elements included:
- Mobile-first message presentations
- Tap-to-dial enhancements for user-friendly Arabic interfaces voice-preferred consumers
- Application advertising for relevant searches
- Technology-adapted landing pages
Through extensive testing for a meal service client, we discovered that campaigns presented between 9-11 PM substantially outperformed those shown during standard optimal periods, achieving one hundred sixty-three percent better conversion rates.
For a premium company, we identified that visual and ephemeral platforms significantly surpassed traditional networks for engagement and sales, leading to a strategic reallocation of attention that improved overall performance by 167%.
Key approaches included:
- Collaborating with Saudi native speakers to determine genuine lookup habits
- Analyzing regional rivals for keyword insights
- Creating a bilingual search term structure to attract every possible consumers
- Applying regional linguistic differences in place of classical terminology
Through detailed analysis for a retail brand, we discovered that content published between evening hours dramatically outperformed those published during typical optimal periods, achieving one hundred forty-three percent better interaction.
Assisting a food brand, we developed a material plan that balanced local flavors with international quality, generating interaction levels two hundred eighteen percent greater than their former strategy.
Through detailed analysis for a apparel company, we identified that emails sent between night time significantly exceeded those sent during traditional business hours, producing 152% greater open rates.
Recently, a merchant complained that their newsletter initiatives were producing poor outcomes with visibility below 8%. After implementing the approaches I'm about to reveal, their visibility jumped to 37% and sales improved by two hundred eighteen percent.
Not long ago, I watched as three competitors spent significantly into expanding their operations on a particular social media platform. Their initiatives failed spectacularly as the medium appeared to be a mismatch for our sector.
When I established my online business three years ago, I was convinced that our special products would stand out naturally. I overlooked competitor analysis as a waste of time – a decision that almost ruined my entire venture.
Recently, a retail client approached me after spending over 250,000 SAR on underperforming PPC initiatives. After restructuring their strategy, we produced a five hundred thirty-seven percent growth in advertising efficiency.
Initiate by mapping ALL your competitors – not just the well-known ones. In our research, we discovered that our biggest threat wasn't the established brand we were tracking, but a new business with an innovative strategy.
Using detailed analysis for a meal service company, we found that promotions presented between 9-11 PM substantially exceeded those shown during standard prime times, achieving substantially higher sales.
Successful methods included:
- Emphasizing collective advantages rather than individual gains
- Adding appropriate faith elements where appropriate
- Modifying promotion language to correspond to Saudi social expectations
- Producing distinct ad variations for diverse locations within the Kingdom
I now utilize several resources that have significantly enhanced our competitor analysis:
- Keyword trackers to analyze rivals' SEO strategies
- Social listening tools to track competitors' online presence
- Digital tracking platforms to observe updates to their digital properties
- Email capture to obtain their promotional messages
I invest at least 120 minutes each regularly reviewing our competitors':
- Website organization and user experience
- Articles and publishing frequency
- Online platforms activity
- User feedback and assessments
- Search tactics and performance