A few weeks ago, a company director inquired why his content weren't creating any business opportunities. After analyzing his publishing plan, I found he was making the same mistakes I see numerous Saudi businesses repeat.
Their capabilities cover:
- Advanced search optimization services
- Creative website development services
- Conversion-oriented digital marketing strategies
- Platform oversight
- Copywriting and planning
Helping a culinary business, we created a approach where influencers genuinely incorporated products into their daily lives rather than creating clear promotions. This method produced engagement rates 218% greater than standard advertising material.
Initiate by listing ALL your rivals – not just the major ones. During our investigation, we identified that our biggest threat wasn't the established business we were watching, but a recent company with an novel approach.
When I established my online business three years ago, I was sure that our unique products would stand out naturally. I overlooked competitor analysis as superfluous – a mistake that nearly cost my entire company.
For a luxury brand, we implemented a regionally-appropriate attribution model that acknowledged the special buying journey in the Kingdom. This technique revealed that their network spending were genuinely producing nearly three times more results than formerly calculated.
Working with a high-end retailer, we found that their native communication was significantly inferior than their foreign language identity. After creating balance between the linguistic approaches, they saw a 93% improvement in presence appreciation among Saudi audiences.
Last year, I observed as three rival companies invested heavily into growing their operations on a certain social media platform. Their initiatives flopped as the channel proved to be a bad match for our industry.
For a digital business, we modified their global visual identity to better align with Saudi aesthetic preferences while preserving brand Jeddah Seo Specialists consistency. This strategy enhanced their visual connection by over one hundred twenty percent.
A cosmetics company shifted from numerous one-time collaborations to continuous associations with less influencers, generating a one hundred sixty-four percent increase in sales and a 43% reduction in marketing expenses.
Last quarter, a cosmetics company spent 300,000 SAR in traditional advertising with minimal returns. After shifting just 25% of that spending to influencer marketing, they experienced a dramatic increase in revenue.
Powerful techniques:
- Implementing local payment methods like STC Pay
- Upgrading local details
- Highlighting regional support availability
- Including credibility indicators tailored for Saudi users
A healthcare provider experienced a significant improvement in name familiarity after applying a platform-specific branding strategy that acknowledged the distinctive elements of each online channel in the Saudi environment.
I spend at least 120 minutes each regularly examining our competitors':
- Website architecture and user experience
- Content strategy and publishing frequency
- Digital channels engagement
- User feedback and ratings
- Search approach and rankings
For a multinational apparel business, we created a regionally-focused online identity methodology that featured tasteful traditional elements. This technique improved their emotional connection by 167% in a short period.
I currently use several tools that have significantly improved our market intelligence:
- Keyword trackers to monitor other companies' keyword performance
- Brand monitoring tools to follow competition's digital footprint
- Website analysis platforms to monitor changes to their digital properties
- Communication monitoring to get their marketing communications
For a clothing retailer, we executed a detailed medium performance assessment that uncovered their best performing channels were entirely distinct from their international norms. This insight enabled a redistribution of investment that enhanced their overall ROI by 213%.
I use a straightforward tracker to track our competition's costs adjustments weekly. This has already enabled us to:
- Discover cyclical promotion cycles
- Detect package deal tactics
- Understand their pricing psychology
Their approach included:
- Ephemeral platforms: Dynamic identity aspects
- Business platforms: Credential-focused information
- Image networks: Lifestyle-oriented identity narrative
- Twitter: Opinion shaping
Key adaptations:
- Relationship length changes for Saudi customers
- Word-of-mouth impact weighting amplifications
- Seasonal spending behaviors acknowledgment
- Prestige-motivated buying evaluation
A few months ago, a store owner approached me after using over 500,000 SAR on digital marketing with disappointing outcomes. After restructuring their methodology, we generated a dramatic growth in ROI.