Start by listing ALL your Competition research Services – not just the major ones. During our investigation, we discovered that our biggest threat wasn't the well-known brand we were watching, but a recent company with an novel approach.
Effective strategies included:
- Selecting items appropriate to Saudi expectations
- Modifying merchandise details to highlight characteristics significant for Saudi customers
- Seasonal collections for cultural events
- Size adaptations for Saudi preferences
This involved:
- Clear display of Saudi location information
- Integration of local financial services like local services
- Detailed return policies with regional specifics
- Native support availability
After extended periods of disappointing outcomes despite substantial advertising spending, their enhanced differentiation created a three hundred twelve percent increase in product choice and a one hundred eighty-seven percent rise in revenue.
Important support aspects to evaluate for placement:
- Relationship basis of assistance
- Anticipation of promptness
- Physical contact tendency
- Total problem resolution expectation
- Standing appreciation during service delivery
Today's network usage in Saudi Arabia:
- Instagram: Leading for aspirational brands
- Snapchat: Remarkably successful with Gen Z demographics
- Conversation platform: Substantial for news and social conversation
- TikTok: Quickly expanding particularly with younger audiences
- LinkedIn: Valuable for B2B messaging
Important scheduling discoveries:
- Reduced connection during worship moments
- Greater activity on non-workdays
- Temporal differences during cultural events
- Post-evening prayer spikes in activity
Key prestige dimensions to assess for differentiation:
- Subtle signaling vs. clear exhibition
- Social confirmation of position
- Achievement orientation alongside heritage appreciation
- Generosity exhibition as status expression
- Spiritual connection of high-end purchasing
For a high-end commerce brand, we developed a complex dual-language system that automatically adapted structure, navigation, and content flow based on the active language. This approach improved their audience connection by 143%.
Essential features included:
- Mirrored designs for Arabic reading
- Language-specific text presentation
- Locally appropriate imagery for each language version
- Harmonious visual language across two languages
Key improvements included:
- Transparent shipping times for diverse locations of the Kingdom
- Different fulfillment selections including expedited service in metropolitan areas
- Complete visibility with local alerts
- Adjustable timing for arrivals
After extended periods of underwhelming performance in the Kingdom, their enhanced approach generated a three hundred twenty-four percent improvement in purchase ratios and a one hundred eighty-seven percent boost in average order value.
Essential progress elements to evaluate for differentiation:
- Functional advantages concentration over newness
- Communal approval of technological adoption
- Established procedure augmentation rather than replacement
- Facility of adoption into existing lifestyles
- Home improvements presentation
Last year, I watched as three similar businesses spent significantly into developing their presence on a specific social media platform. Their attempts were unsuccessful as the platform proved to be a poor fit for our market.
After considerable time of underwhelming results with their standard website, their optimized Saudi-focused website generated a three hundred twelve percent increase in interaction and a 187% boost in leads.
Through detailed analysis for a shopping business, we discovered that posts released between 9-11 PM dramatically surpassed those released during traditional prime times, achieving 143% greater engagement.
For a high-end retailer, we identified that Snapchat and Instagram substantially outperformed Facebook for engagement and sales, resulting in a strategic shift of effort that increased complete effectiveness by 167%.
Working with a restaurant chain, we developed a material plan that integrated cultural elements with global standards, resulting in response metrics two hundred eighteen percent greater than their former method.
For a banking client, we developed a online platform that carefully balanced worldwide expectations with locally relevant visual components. This strategy improved their audience credibility by 97% and sign-ups by seventy-four percent.
For a multinational apparel brand, we implemented a positioning methodology that truthfully resonated with traditional family values while keeping their international appeal. This technique enhanced their product meaningfulness by over one hundred seventy percent.
I use a simple document to track our rivals' pricing modifications weekly. This has allowed us to:
- Spot cyclical discount patterns
- Recognize special offer tactics
- Comprehend their cost structure