Last quarter, a regional brand approached me after using over 120,000 SAR on international SEO services with limited outcomes. After applying a tailored Saudi-focused ranking approach, they saw top rankings for 23 important keywords within a single quarter.
Begin by mapping ALL your competitors – not just the obvious ones. Throughout our investigation, we discovered that our largest rival wasn't the established business we were monitoring, but a emerging business with an unique model.
I now utilize several applications that have substantially enhanced our market intelligence:
- Search analysis platforms to analyze competitors' SEO strategies
- Mention tracking software to monitor rivals' online presence
- best digital marketing agency in Saudi Arabia tracking tools to observe changes to their websites
- Communication monitoring to receive their campaigns
Through comprehensive research for a apparel company, we identified that communications received between evening hours significantly surpassed those sent during standard working periods, achieving substantially higher readership.
Last quarter, an web retailer was experiencing a dismal 0.8% conversion rate despite significant site users. After applying the approaches I'm about to discuss, their sales percentage increased to 3.7%, generating a three hundred sixty-two percent growth in sales.
Last year, I witnessed as three rival companies spent significantly into developing their operations on a particular social media platform. Their efforts flopped as the medium appeared to be a bad match for our sector.
Essential modifications included:
- Including preferred Saudi transaction options like local services
- Simplifying address entry for Saudi places
- Providing Arabic language support throughout the checkout experience
- Presenting shipping schedules customized to Saudi locations
I suggest organizing competitors as:
- Direct competitors (offering nearly identical solutions)
- Peripheral competitors (with partial overlap)
- Potential threats (new businesses with innovative capabilities)
For a banking institution, we implemented a adaptive design system that intelligently transformed menus, typography, and structure based on the chosen language, resulting in a forty-two percent increase in user engagement.
Helping an electronics retailer, we discovered that their typical purchase experience was generating needless difficulties for Saudi customers. After implementing specialized changes, their purchase cancellation rate dropped by over a third.
A clothing brand experienced a substantial improvement in mobile conversion after executing these enhancements:
- Reduced data entry
- Thumb-friendly menus
- Streamlined checkout flow
- Faster loading times
Key improvements included:
- Honest fulfillment projections for different regions of the Kingdom
- Various shipping choices including expedited delivery in urban centers
- Comprehensive monitoring with Arabic website Usability notifications
- Changeable arrangements for shipments
Powerful techniques included:
- Selecting products suitable for Saudi expectations
- Adapting product descriptions to emphasize features valued by Saudi consumers
- Seasonal collections for religious occasions
- Size adaptations for regional expectations
When I established my e-commerce business three years ago, I was sure that our special products would be enough. I overlooked market research as superfluous – a choice that almost cost my entire venture.
Our analysis has demonstrated that Saudi customers specifically seek these trust signals:
- Saudi location details
- Local authorization badges
- Detailed refund procedures
- Riyal costs with inclusive delivery estimates
Last quarter, a merchant complained that their electronic messaging campaigns were producing poor results with visibility below 8%. After implementing the approaches I'm about to share, their open rates increased to 37% and sales grew by over two hundred percent.
I use a basic document to monitor our competition's pricing adjustments every week. This has already enabled us to:
- Discover cyclical price reductions
- Recognize product bundling tactics
- Understand their pricing psychology
I spend at least 120 minutes each Monday examining our competitors':
- Website architecture and UX
- Articles and publishing frequency
- Online platforms engagement
- User feedback and ratings
- SEO approach and performance