Add Successful Information Strategy for Saudi Readers
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Using extensive testing for a retail brand, we identified that messages delivered between night time significantly exceeded those sent during traditional business hours, producing one hundred eighty-seven percent higher readership.
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Working with a medical center, we transformed their word-based wellness content into visual storytelling with visual elements. This approach enhanced their material readership by two hundred nineteen percent.
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* Use fonts specifically designed for Arabic screen reading (like Boutros) rather than traditional print fonts
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* Enlarge line leading by 150-175% for better readability
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* Use right-justified text (never center-aligned for primary copy)
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* Stay away from compressed Arabic typefaces that reduce the unique letter structures
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Recently, a restaurant owner in Riyadh lamented that his business wasn't visible in Google results despite being well-reviewed by customers. This is a typical problem I encounter with regional companies throughout the Kingdom.
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For a technology company, we identified that their international information was substantially stronger than their native information. After upgrading their native information excellence, they saw a one hundred twenty-nine percent increase in conversion rates from Arabic-speaking visitors.
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* Distinctly mark which language should be used in each entry box
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* Automatically adjust keyboard language based on field requirements
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* Place input descriptions to the right of their corresponding inputs
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* Confirm that validation messages appear in the same language as the required input
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The journey to finding the top marketing partner in the Kingdom isn't easy, but getting it right will revolutionize your business results. Just make sure you benefit from my mistakes rather than making your own!
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During a marketing workshop in Eastern Province last month, I was astonished when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hustling students, but professional certification and training matter enormously in this field.
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For a financial services company, we created a information campaign about family financial planning that included Islamic financial principles. This material exceeded their former standard financial advice by over four hundred percent in interaction.
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* Locate the most important content in the upper-right section of the screen
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* Arrange content blocks to advance from right to left and top to bottom
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* Implement more prominent visual emphasis on the right side of equal layouts
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* Verify that directional icons (such as arrows) direct in the appropriate direction for RTL designs
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If you're developing or revamping a website for the Saudi [market competitor Evaluation](https://40th.jiuzhai.com/home.php?mod=space&uid=3285742&do=profile&from=space), I advise working with professionals who really grasp the subtleties of Arabic user experience rather than just translating Western interfaces.
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* Redesigned the data entry sequence to align with right-to-left user expectations
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* Developed a bilingual data entry process with automatic language switching
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* Enhanced smartphone usability for right-handed Arabic text entry
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In my latest project for a banking company in Riyadh, we observed that users were repeatedly tapping the wrong navigation items. Our user testing revealed that their attention naturally flowed from right to left, but the main navigation items were located with a left-to-right emphasis.
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* Team members with recognized industry qualifications
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* Specialized departments (not one person doing everything)
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* Proper workflow processes
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* Experience with Saudi compliance requirements and compliance issues
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* Developed a figure visualization approach that managed both Arabic and English digits
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* Restructured charts to progress from right to left
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* Implemented visual indicators that matched Saudi cultural meanings
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* Relocated product visuals to the left portion, with product specifications and buy buttons on the right
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* Changed the photo slider to move from right to left
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* Added a custom Arabic font that kept legibility at various sizes
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As someone who has created over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX principles to Arabic interfaces fails miserably. The unique characteristics of Arabic text and Saudi user preferences require a completely different approach.
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Let me tell you, I've been through the frustrating experience of hiring the wrong marketing agency TWICE before eventually finding one that provided results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's demanding market.
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Recently, I was consulting with a major e-commerce company that had invested over 200,000 SAR on a impressive website that was converting poorly. The reason? They had merely transformed their English site without accounting for the basic experience variations needed for Arabic users.
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* Shifting action buttons to the right-hand portion of forms and screens
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* Rethinking visual importance to progress from right to left
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* Adapting interactive elements to follow the right-to-left reading pattern
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